San Francisco, CA – June 12, 2025 – Square, a business unit of Block, Inc., today announced a strategic partnership with Bambu Dessert Drinks, a fast-growing Vietnamese-inspired dessert and beverage chain with over 90 locations across the U.S. The partnership will support Bambu’s accelerated expansion and digital transformation by implementing Square’s full suite of commerce tools.
With this collaboration, Bambu will streamline operations across its franchise network using Square’s powerful ecosystem, including Square for Restaurants, Square Online, Square Register, and Square’s business banking tools. The integration aims to create a seamless and scalable experience for franchisees and customers alike.
Square’s solutions are set to help Bambu standardize its operations and unify customer experience across its locations. Features such as real-time performance dashboards, mobile ordering, and secure payments will now be accessible to every Bambu franchisee.
“We are thrilled to partner with Bambu as they scale their unique concept across the country,” said Roshan Jhunja, Head of Retail at Square. “Franchise brands like Bambu need flexible, intuitive tools that grow with them. Square’s ecosystem is built to empower small businesses and franchisees alike.”
Bambu, which has been rapidly growing thanks to its diverse menu of drinks and desserts made from fresh ingredients like pandan jelly, basil seed, and coconut milk, is investing in modernization to support its franchisees. With Square, Bambu franchise owners gain better visibility into store performance and simplified onboarding for new locations.
“Partnering with Square allows us to centralize and optimize our operations as we grow,” said Andy Nguyen, Co-Founder and Managing Partner of Bambu. “The ability to offer a consistent, tech-driven customer experience across all our shops is a huge win for our franchisees and customers.”
The announcement comes amid rising investor interest in Block, Inc. Recent reports highlighted the stock’s positive momentum, partially attributed to strong performance and adoption of Square’s tools across fast-growing businesses like Bambu. Analysts point to these types of strategic partnerships as indicators of long-term revenue growth for Square and its parent company.
Square helps sellers of all sizes start, run, and grow their businesses. Offering a cohesive ecosystem of commerce tools — from payments and point of sale to banking, eCommerce, and staff management — Square simplifies operations so that businesses can focus on what matters most: their customers.
Bambu is a Vietnamese-inspired dessert and drinks chain founded in 2008. Known for its chè – traditional Vietnamese sweet drinks – and commitment to quality ingredients, Bambu has grown into one of the largest Asian dessert chains in the U.S., with a passionate customer base and growing franchise network.
